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  2026-07-30

  Royal Ascot 2026: How the Amarice Azzurra Suit Appeared at Britain's Most Prestigious Horse Racing Event

  Royal Ascot is much more than Britain's most prestigious horse racing event. For over 300 years, this iconic occasion has been a symbol of royal tradition, timeless elegance, and impeccable style. Every summer, Ascot Racecourse welcomes around 300,000 visitors over five unforgettable days, bringing together members of the British royal family, celebrities, designers, and fashion enthusiasts from around the world.

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  2026-07-01

  Fabrics that signal wealth: which fabrics look the most expensive

  There are fabrics that immediately signal quality — even if there isn’t a single logo on the garment. They are easy to spot: they react beautifully to light, retain their shape after several seasons, and look so ‘expensive’ that it is impossible to fake it using the usual styling tricks. That is precisely why today the fashion industry is increasingly talking not about trends, but about ‘material awareness’ — the ability to recognise truly premium fabrics and ensure they make up the majority of your everyday capsule wardrobe.

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