Know Our News
2026-03-28
Kelly Rutherford style analysis: A timeless aesthetic of quiet luxury
In the modern social and fashion landscape, very few names remain synonymous with impeccable taste across decades. One of them is Kelly Rutherford. Her looks regularly appear in street style reports and fashion editorials, while the actress herself has become a defining symbol of quiet luxury fashion. At a time when the old money aesthetic is experiencing a global resurgence, the Kelly Rutherford style phenomenon has once again captured the attention of the fashion world. Her wardrobe perfectly illustrates how premium women's wear can feel refined and compelling without overt displays of status — a philosophy that reflects the essence of luxury designer brands and intellectual fashion.
know more
2025-12-02
It’s time to lift the curtain and speak about one of the most essential foundations of Amarice — our fabrics.
It’s time to lift the curtain and speak about one of the most essential foundations of Amarice — our fabrics. Long before the first sketches, the first fittings, and the first seams, we knew we wanted to create pieces that would outlive trends. That is why we travelled to Paris and Milan in search of those very fabrics: the ones with history, character, and uncompromising quality. This stage became a turning point — we set a standard we will never abandon. Every fabric chosen for the debut Amarice collection shares one defining quality: it is not just beautiful. It shapes the silhouette, elevates the feeling, and reflects the quiet confidence of the woman for whom we design each piece. And now — let us tell you about each of them.
know more
2025-10-15
Dinner with Swans
The idea behind the Dinner with Swans collection was born after discovering The Swans of Jet Society — a documentary account of the women who, in the 1950s–70s, became symbols of social elegance. They were the ones who defined the notion of style long before social media existed: Barbara Hutton, Lee Radziwill, Talitha Getty, Gloria Guinness, Babe Paley. They moved effortlessly between New York, Paris, and Saint-Tropez — muses to designers and icons of the Jet Set, a community that lived fast, beautifully, and impeccably. Their aesthetic went far beyond fashion — it was a code of conduct, a system of precision and restraint that spoke louder than any excess. That disciplined elegance, combined with a quiet sense of freedom, became the main source of inspiration for Amarice.
know more