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The Collectors by Amarice: The Art of Curating a Personal Legacy

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The Collectors by Amarice: The Art of Curating a Personal Legacy

The Collectors by Amarice: The Art of Curating a Personal Legacy

Some pieces are chosen for a season. Others stay with us for years, gradually becoming part of our personal history. It is this enduring sense of value that inspires The Collectors, the new collection by Ukrainian luxury womenswear brand Amarice. Drawing inspiration from the art of collecting, private art collections, and the refined world of European aristocracy, The Collectors explores the relationship between personal taste, memory, and the objects we choose to keep.
The Collectors by Amarice: The Art of Curating a Personal Legacy
The Collectors by Amarice: The Art of Curating a Personal Legacy

From The Swans to The Collectors

If Amarice's previous chapter, The Swans, explored the social lives of women whose elegance became part of fashion history, The Collectors invites us into their private worlds. Behind the doors of their residences, surrounded by paintings, antique furniture, rare books, and heirloom jewelry, another side of their character emerges. One that exists beyond the public eye. The heroine of The Collectors travels to Paris for art auctions, discovers hidden antique galleries in Venice, brings home treasures from her journeys, and sometimes spends years searching for one particular object. Her collection is not necessarily defined by rarity or price. Rather, it is a reflection of everything she finds personally meaningful.
The Collectors: нова сторінка світу Amarice

Women Who Turned Personal Taste Into an Art Form

Among the inspirations behind The Collectors are Marella Agnelli, Peggy Guggenheim, Bunny Mellon, and other remarkable women for whom collecting became a natural extension of their personalities.

Marella Agnelli combined effortless elegance with a lifelong appreciation of art. Peggy Guggenheim transformed her Venetian palazzo into one of the most celebrated private art collections of the twentieth century, while Bunny Mellon cultivated an extraordinary world of botanical books, paintings, and decorative objects.

What united these women was their ability to recognize beauty and value beyond passing trends or established conventions. Their independence of taste became one of the defining ideas behind the new Amarice collection.

The Collectors Philosophy

In The Collectors, the philosophy of collecting finds its expression through clothing. Each piece is designed to remain timeless, transcending fleeting trends.
The Collectors by Amarice: The Art of Curating a Personal Legacy
The Collectors by Amarice: The Art of Curating a Personal Legacy

A Wardrobe as a Personal Collection

In The Collectors, the philosophy of collecting finds its expression through clothing. Each design is conceived as a piece worth keeping, one that transcends seasonal trends and becomes an essential part of a carefully curated wardrobe. The Regent Wool Coat embodies the understated elegance of classic outerwear, while the Heritage Alpaca Jacket introduces rich texture and a distinctive character. The Archive Cashmere Sweater and Archive Cashmere Polo reveal a softer side of the collection, where comfort and effortless sophistication come together. The Gallerist Blazer and Gallerist Trousers evoke the atmosphere of private galleries, auction previews, and an impeccably considered everyday wardrobe. Meanwhile, The Collector Wool Cape and the designs from the Mayfair line continue the narrative through expressive silhouettes and timeless refinement. Rooted in the aesthetics of quiet luxury and old money style, the collection offers a contemporary interpretation of timeless women's fashion, where thoughtful proportions, elegant tailoring, and subtle details take precedence over fleeting trends.

The Collectors: нова сторінка світу Amarice

The Collectors: Pieces Worth Keeping

Collecting begins with the art of choosing. Not everything beautiful needs to belong to us, yet the things we decide to keep gradually reveal more about who we are than words ever could. The Collectors invites us to approach our wardrobes with the same intention as a collector approaches a personal archive. Each piece has its place, its character, and its own significance. More than a new luxury womenswear collection, The Collectors is an invitation to build a wardrobe that tells a story — one that becomes richer and more personal with time.
Discover The Collectors collection by Amarice and explore the art of collecting pieces worth keeping.