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NEWS
Dinner with Swans
The idea behind the Dinner with Swans collection was born after discovering The Swans of Jet Society — a documentary account of the women who, in the 1950s–70s, became symbols of social elegance. They were the ones who defined the notion of style long before social media existed: Barbara Hutton, Lee Radziwill, Talitha Getty, Gloria Guinness, Babe Paley. They moved effortlessly between New York, Paris, and Saint-Tropez — muses to designers and icons of the Jet Set, a community that lived fast, beautifully, and impeccably. Their aesthetic went far beyond fashion — it was a code of conduct, a system of precision and restraint that spoke louder than any excess. That disciplined elegance, combined with a quiet sense of freedom, became the main source of inspiration for Amarice.
Amarice Collection
Dinner with Swans is our first collection — a reflection on that era without nostalgia. We don’t replicate its silhouettes; we reinterpret them: clean lines, studied proportions, and materials that retain both structure and character. This is not a reconstruction of the Jet Age, but a dialogue with it — through precision, balance, and composure. The collection explores the themes of social performance, observation, and self-presentation. As then, at its center stands the woman — one who commands a space without spectacle, and who turns her image into a new system of coordinates.