OUR
NEWS
It’s time to lift the curtain and speak about one of the most essential foundations of Amarice — our fabrics. Long before the first sketches, the first fittings, and the first seams, we knew we wanted to create pieces that would outlive trends. That is why we travelled to Paris and Milan in search of those very fabrics: the ones with history, character, and uncompromising quality. This stage became a turning point — we set a standard we will never abandon. Every fabric chosen for the debut Amarice collection shares one defining quality: it is not just beautiful. It shapes the silhouette, elevates the feeling, and reflects the quiet confidence of the woman for whom we design each piece. And now — let us tell you about each of them.
Structured Cotton Our cotton is not about softness — it’s about form. A structured weave that holds its lines as if drawn with a pencil. It is the backbone of one of our favourite sets — Socialite. This material brings clarity, graphic precision, and a truly elevated look. Japanese Wool Jersey A story of love on its own. Japanese jersey is a blend of innovation and sensual fluidity. It is elastic, warm, gentle on the skin, yet carries a sculptural quality that is difficult to find elsewhere. Because of this fabric, our tops and dresses behave like a second skin — embracing the body without restricting movement. Premium Wool The wool we chose has the perfect balance of density and lightness. It provides warmth without weight and allows us to create clean-lined blazers and shorts that hold their shape. A timeless classic that always works — and is wonderfully easy to care for. Cashmere Our cashmere is a minimalist expression of luxury. Fine, soft, warm, and remarkably resilient. We use cashmere sourced through strict selection in Milan: with proper care, it resists pilling, keeps its structure, and carries a natural, elegant sheen. Viscose Light, supple, and naturally luminous. It adds femininity and fluidity, creates soft drapes, and gives silhouettes a graceful sense of movement. A fabric that allows each piece to live in harmony with the pace of your everyday life.
We believe fabric is the first designer of any garment. It sets the tone, defines how a piece will move, feel, and exist in your wardrobe. That is why choosing the finest — without haste or compromise, with deep respect for the craft of garment-making — was essential for us. Amarice begins with fabrics. And every piece in the collection is proof that the way something feels matters most.